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General Motors to curb "Chevy Runs Deep" tagline

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The Chevrolet car logo is seen on a car at the General Motors plant in Asaka August 30, 2012. REUTERS/Shamil Zhumatov
The Chevrolet car logo is seen on a car at the General Motors plant in Asaka August 30, 2012. REUTERS/Shamil Zhumatov

DETROIT (WKZO) -- General Motors is putting the brakes on its "Chevy Runs Deep" campaign and will replace it with "Find New Roads" next month.  The Detroit-based automaker is expanding sales of its Chevrolet brand into 140 countries and has had problems translating "Chevy Runs Deep" in some markets outside of the United States.  Last year, 63-percent of Chevy sales were in foreign markets.

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