It's true what they say: you don't have to be a Grammy winner to reap the benefits of the Grammy Awards. New figures show that nearly every artist who appeared on the Grammy telecast on February 10 experienced a significant increase in album and single sales.
According to Nielsen Soundscan , Alabama Shakes , whose frontwoman Brittany Howard participated in a tribute to the late Band drummer Levon Helm , enjoyed a 149 percent increase in sales for their band's debut album, Boys & Girls . In addition, The Lumineers notched a 21 percent increase in sales of their self-titled debut album, and a 25 percent increase for their single "Ho Hey."
But big sales increases also went to the night's on-camera winners. For example:
--The Black Keys won three Grammys, including Best Rock Album for El Camino ; sales of that album increased 72 percent.
--fun. won Song of the Year for "We Are Young" and Best New Artist; sales of "We Are Young" increased 182 percent, while sales of their album Some Nights increased by 87 percent. Sales of the song they performed on the telecast, "Carry On," increased by 138 percent.
--Gotye won three Grammys, including Record of the Year for "Somebody That I Used to Know"; sales of that track increased 101 percent, while sales of his album Making Mirrors increased 124 percent.
--Mumford & Sons won Album of the Year for their disc Babel ; its sales increased 50 percent, while sales of "I Will Wait," which they performed on the telecast, increased by 116 percent. There was also a 37 percent spike in sales of the band's previous album, Sigh No More, which came out three years ago.
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