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Auto industry satisfaction gap grows

The Big Three:  General Motors, Chrysler, and Ford
The Big Three: General Motors, Chrysler, and Ford

DETROIT (WKZO) -- Domestic automakers are losing ground in customer satisfaction compared to their overseas competition.  According to a new survey by the American Customer Satisfaction Index, scores dropped for five of the eight domestic brands between April 6th and May 22nd.

ACSI chairman Claes Fornell says this isn't a problem yet for the big three but could be if things get worse.  In the "Detroit Free Press" he is quoted as saying "We know that repeat business is important to every automaker, and that decreasing customer satisfaction makes it that much harder to get customer back."

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