On Air Now

Listen

Listen Live Now » 106.1 FM Lansing, Michigan

Weather

Current Conditions(Holt,MI 48842)

More Weather »
70° Feels Like: 70°
Wind: WNW 0 mph Past 24 hrs - Precip: 0”
Current Radar for Zip

Today

Isolated Thunderstorms 80°

Tonight

Mostly Clear 61°

Tomorrow

PM Thunderstorms 83°

Alerts

Ford unveils nationwide ad campaign

by
Ford Logo (Reuters)
Ford Logo (Reuters)

DEARBORN (WKZO) -- The Ford Motor Company is launching a new ad campaign for its new C-MAX hybrid.

The Dearborn based automaker will aggressively market the hybrid vehicle against Toyota's well known Prius.  The nationwide television and digital ad campaign began Thursday morning on CNN.

Ford says the C-MAX gets better fuel economy and higher horsepower, but does lack the Prius's name recognition.  The vehicle began to arrive in dealerships in September.

Comments