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Ford invests heavily in Lincoln MKZ launch

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Ford Logo (Reuters)
Ford Logo (Reuters)

DETROIT (WKZO) -- Ford Motor Company is putting a major effort in the launch of the all-new Lincoln MKZ sedan beginning next month.

Officials say it is not only the launch for the vehicle, but for the entire Lincoln Division, as well.  The 100-day campaign will include advertising on television, radio, print and social media sites.  In addition, the automaker will have all new brochures and information for displays at dealerships and auto shows.

The MKZ will start at around 37-thousand dollars when it hits showrooms next month.

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