DEARBORN (WKZO) -- The Lincoln brand at Ford Motor Company is getting a new look.

The division will be known as the Lincoln Motor Company with a launch that features advertising in print, broadcast and digital media.  The move marks a return to the original name of the company back in 1922 and Ford believes it will appeal to a new generation.

Lincoln's rebranding had been rumored for several months but Ford would not disclose any details.  The automaker plans to introduce four all-new models over the next several months including the new MKZ and the MKZ hybrid.