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New launch planned for Lincoln Motor Company

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The Ford Motor Company's emblem is pictured at the company's factory in Almussafes near Valencia September 5, 2012. REUTERS/Heino Kalis
The Ford Motor Company's emblem is pictured at the company's factory in Almussafes near Valencia September 5, 2012. REUTERS/Heino Kalis

DEARBORN (WKZO) -- The Lincoln brand at Ford Motor Company is getting a new look.

The division will be known as the Lincoln Motor Company with a launch that features advertising in print, broadcast and digital media.  The move marks a return to the original name of the company back in 1922 and Ford believes it will appeal to a new generation.

Lincoln's rebranding had been rumored for several months but Ford would not disclose any details.  The automaker plans to introduce four all-new models over the next several months including the new MKZ and the MKZ hybrid.

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