I love science. And it's nice that science can give voice and repeatable methods of proving naturally occurring phenomena.
But I think we had this down already.
Scientists went about testing men's performances during a test that measures brain function and ability. When the men being tested did not know they were being watched, they performed one way.
After being made aware that they were being watched, the men's performances went down like a fleet of Titanics in a heard of icebergs. The declined like BP's stock price after the Gulf spill. They fell apart like designer clothes in the wash.
You get the idea...
I wish I could have been there while they administered the tests. BEER STORIES, FOOL!