The consumate sell-out Jon Bon Jovi is releasing a fragrance line called 'Unplugged' with Avon Products.

The 50-year-old rock star will appear in ads for both Unplugged for Her and Unplugged for Him.

The inspiration for both scents is the unique feeling one has listening to a favorite song. The goal is "an emotional connection."

The women's version, which will be available through Avon representatives and online in Rocktober, is a floral oriental perfume, and the men's is a woody floral musk fragrance which will be available in November.

Both Avon and Bon Jovi said admiration for each other's involvement in philanthropy largely drew them together as partners, it couldn't have anything to do with the monetary incentives could it?