That's right. In Flames in an ad for Volvo.
Watch it and then join me for analysis.
This actually makes plenty of sense. Heavy Metal isn't exactly a new genre. Metal fans come in all ages. Many of them (like me) have families and are concerned about vehicle safety. Volvo has a stellar reputation for safety.
Plus, Volvo is Swedish and out of Gothenburg no less, so you know there's more than a bit of metal in that company's DNA.
The best part of this spot is how they didn't actually show some stereotypical cartoon character metalhead in a denim and leather getup headbanging behind the wheel of his Volvo. Metal fans don't all dress like they just got done touring with Metallica.
My point is, if you're a business owner who still thinks metal fans are a bunch of unemployed ne'er-do-well kids lacking in disposable income, you're about 30 to 40 years behind the curve. I'm going to be in the market for a vehicle before terribly long. Volvo's definitely upped its spot on my brands to check out list.
*"Scary" Terry Stevens is a radio host for Midwest Communications. He hosts a heavy metal show with open sponsorship opportunities for your business. hosts You can Book Face with him here .