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In Flames Featured in New Volvo Ad!

by Terry Stevens

That's right.  In Flames in an ad for Volvo.

Volvo.

Watch it and then join me for analysis.


This actually makes plenty of sense.  Heavy Metal isn't exactly a new genre.  Metal fans come in all ages.  Many of them (like me) have families and are concerned about vehicle safety.  Volvo has a stellar reputation for safety.

Plus, Volvo is Swedish and out of Gothenburg no less, so you know there's more than a bit of metal in that company's DNA.

The best part of this spot is how they didn't actually show some stereotypical cartoon character metalhead in a denim and leather getup headbanging behind the wheel of his Volvo.  Metal fans don't all dress like they just got done touring with Metallica.

My point is, if you're a business owner who still thinks metal fans are a bunch of unemployed ne'er-do-well kids lacking in disposable income, you're about 30 to 40 years behind the curve.  I'm going to be in the market for a vehicle before terribly long.  Volvo's definitely upped its spot on my brands to check out list.

*"Scary" Terry Stevens is a radio host for Midwest Communications.  He hosts a heavy metal show with open sponsorship opportunities for your business.  hosts You can Book Face with him here .