« Food & Drinks

World of Beer Brewing Its Own Suds

by Jeff Flynt

As the craft beer industry grows with popularity and product, a national pub chain has decided to do more than just offer customers' high-quality variety.

World of Beer will release its own private label beer brewed exclusively for their taverns.

According to a news release, the Tampa, Florida-based tavern has partnered with Bavik Brewery, a Belgium-based brewery with an impressive list of accomplishments. Bavik Brewery has been the recipient of several awards, including the World Beer Award for World's Best Wood Aged Flavored Beer and Europe's Best Oud Bruin. 

“To be in collaboration with such an accomplished and successful brewery has been a great experience,” said World of Beer Franchising, Inc. CEO Paul Avery. “We've been so lucky to take our love of beer and develop something completely new and specific to the WOB brand.” 

I know you're probably thinking...I've never heard of World of Beer. Where can I go to one?

Have no fear craft beer enthusiast, there's one in Milwaukee.

The exclusive beer is not the first announcement World of Beer has made this summer. 

The franchise has also introduced their ‘Tavern Fare’ menu, complete with tavern-style favorites including soft pretzels, flatbreads and brats. The items on their new menu embody the craft-style experience and pair well with the collection of brews available at World of Beer. Much of the fare uses different types of craft beer in the ingredients, making this 'Tavern Fare' menu unique and appreciative of the WOB culture.